Smart CFO

Your Virtual Chief Financial Officer

Ecommerce Business Growth is Complex

As someone who runs an ecommerce business, you understand the intricate nature of the business model. It can feel daunting to navigate through crucial choices regarding supplier partnerships, predicting inventory needs, and crafting effective advertising strategies. That's why we created our SmartCFO service tailored to address your unique challenges and requirements.

What we do
for you

  • Managing company accounting oversight

  • Conducting analysis of financial statements and reports

  • Developing strategies, budgets, and guidance to enhance your company's profitability

The Six Main Elements of Ecommerce Business Success

Strategic Objectives

Our aim is to align your business with your personal goals. That's why we're dedicated to assisting clients in enhancing profitability, reducing debt, and expanding or preparing for sale. We recognize that your financial well-being is crucial for both your business and the lifestyle you aspire to achieve.

Financial Infrastructure

By grasping the pivotal figures within your business, you can filter out distractions and concentrate on the insights provided by these numbers. This comprehension is pivotal for taking proactive measures and making informed decisions moving forward.

Cash Flow Management

Every dollar within your business should serve a purpose. Understanding how individual product sales contribute to cash flow and how expenses can impact your bottom line is essential for optimizing financial performance.

Financial Projection

At bookskeep, we utilize various tools to forecast financial outcomes. Additionally, we assist clients in evaluating the potential profitability of upcoming product concepts through projected product profitability analysis.

Business Management

Taking control of your schedule empowers you to manage your business effectively. Once your cash flow is optimized, we can provide guidance as you address operational challenges, enabling you to steer the business in a direction that aligns with your goals.

Exit Strategy

Having confidence in your financial data positions you to achieve your desired selling price, as you'll be well-prepared. Ensuring that all your financial and operational systems are functioning smoothly maximizes the value you can generate upon exit.

Happy Customers

“Partnering with the virtual CFO service transformed our financial management, enhancing our strategic planning and profitability with their expert, tailored advice. Their accessible and dedicated approach felt like having an in-house CFO, driving significant growth and stability for our business.”

—Till A

About us

Welcome to the home of bespoke Virtual CFO services. Founded by Thomas Mehlitz, a financial expert with many years of experience, Mango Tree Haven was born out of his own search for the high-quality CFO services he now offers.

With a rich background in financial management for his own companies and as a consultant for various e-commerce firms, Thomas brings a wealth of expertise and a personal understanding of the financial challenges businesses face. We provide tailored financial strategies and insights, empowering you to navigate complex financial landscapes and achieve sustainable growth.

Join us at Mango Tree Haven, where your business’s financial well-being is our mission, guided by a founder who knows exactly what you need, supported by a team of experts to propel your success.

 

Get in touch!